Tweet{lang: ‘en-GB’}In the last quarter LinkedIn earned $33.3 million from Premium membership subscriptions. That’s 20% of LinkedIn revenues and its grown 87% in the last year. Persuading more of the 90% of free members to upgrade is a major revenue opportunity for LinkedIn. LinkedIn are using email to convert members, sending a free one month [...]

Tweet{lang: ‘en-GB’}The advantages of learning by doing are well known. In fact, whether its learning to drive a car or conquer a language, you have to do in order to learn. Ready Steady Email is a hands’ on training workshop which is all about doing. It’s been my privilege to chair and facilitate most of [...]

Tweet{lang: ‘en-GB’}I’ve been hearing the phrase email cadence a lot lately and its sometimes been confused with frequency. So let’s look at how frequency and cadence differ and how to set them. Ring-ring If you’ve not heard a traditional UK phone ring it sounds like this That’s a rhythmic pattern of 0.4s ring, 0.2s silence, [...]

Tweet{lang: ‘en-GB’}The four key eCommerce marketing trigger emails are; welcome, transaction confirmation, basket abandoned and ratings/review request. Of course there are other opportunities for trigger emails such as Birthday, back in stock emails, win-back and more, however those first four emails are the key emails to put in place before any others. Here I’m looking [...]

Tweet{lang: ‘en-GB’}How do you decide on the test cell sample size for email splits tests? I’ve often seen discussion about it being important to get right, but seldom seen information on how to do that. If you’ve been waiting for an answer on how to pick test cell size then this post is for you. [...]

Tweet{lang: ‘en-GB’}Frameworks have been used to structure thinking, people and process effectively in many different industries. I created the email hierarchy of needs framework to help breakdown email marketing into distinct key elements and have found it helpful when working with clients on their email marketing programmes. Its inspired in part by Maslow’s hierarchy of [...]

Tweet{lang: ‘en-GB’}Last Thursday I presented the DMA Upwardly Mobile Webinar about the consumer charge to mobile and the impact on email. The session considered: Statistics charting the speed of change The amount of email use on different mobile devices The email activity on mobile devices by time of day Three key areas to factor into [...]

Tweet{lang: ‘en-GB’}With addicted like behaviour millions of people are every day feverishly checking their inbox to get their fix of the latest offers. There is clearly a huge appetite for daily deals and the question is how to take advantage of this opportunity. Let’s look at what makes the Groupon daily ‘fix‘ work. Groupon, the [...]