Skip Fidura
Skip Fidura who is the Managing Director of dotAgency and the Group Digital Director to the dotDigital Group has been in marketing for over fifteen years, having worked in contact centres, direct marketing, customer analysis, and digital marketing.
Most recently Skip was Email Partner at OgilvyOne London and prior to that he was the Director of European Operations for Acxiom Digital. He has worked with clients such as Hallmark, BT, Kodak, hp, and Travelocity.co.uk.
Recent Posts
There Are No Hard and Fast Rules in Eyetracking
Mark Brownlow tweeted a link on Friday which is an interesting example from my friends at Think Eyetracking. While I have to admit I applaud any effort to get eye tracking more in the public eye, I am a little concerned that this was put out there without any additional information.
In the interest of full [...]
Avoiding that P-45
There is an interesting disconnect developing in digital marketing. On the one hand is the notion that if your marketing is effective then holding the marketing department to a budget is not the best way to run a business. On the other there has been a lot written over the past couple of weeks about [...]
Is Forward to a Friend Making a Comeback?
Last week two different clients asked me about the best practice of using forward to a friend from a web page. I am not sure that it ever went away but it would seem that FTAF is making a comeback. So, what is the best practice for sending web content through an FTAF facility?
The first [...]
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