Tweet{lang: ‘en-GB’}The first decade of the 21st century seems to have been characterised by talking heads declaring each year “the year of X”. We’ve had several “the year of mobile”, we’ve had the year of e-mail, the year of the app…the list goes on. However, I can honestly say that I’ve never heard anyone cite [...]

Tweet{lang: ‘en-GB’}The summer holidays are upon us; a time where people slow down and kick back, enjoying the (for the most part) warm evenings. For marketers, on the other hand, connecting to the customer on their leisure time is ideal for taking our messages to them in a personal fashion. The surge of social media [...]

Tweet{lang: ‘en-GB’}It will come as no surprise to the majority of those reading this that I fervently believe in the mutli-channel approach and the importance of tying in a retail marketing campaign through e-mail, the check-out, catalogues…basically at every step on the customer lifecycle. The trouble is, many bricks and mortar retailers are still resisting [...]

Tweet{lang: ‘en-GB’}In December we conducted our Annual E-Mail Attitudes Research to establish how general consumer attitudes to email have changed in the last year. We expected to see change in email perception, especially given the growing feeling that control of content is the entitlement of the masses, however, what we received back from the research [...]

Tweet{lang: ‘en-GB’}When the lead goes cold – what to do with inactive e-mail segments The festive season is here again and the ‘inbox’ is bursting with invitations and enticing offers from a wide variety of email marketers.  As the number of shopping days diminish and the pace of life, for the consumer, intensifies the easy [...]

Tweet{lang: ‘en-GB’}With the recession putting marketing budgets under ever more pressure, brands will inevitably be forced to be more creative with their e-mail campaigns and distribution. Here are six tips for gathering new customers without dropping your existing service levels. 1.    Look after your loyal customers Changes in consumer behaviour will likely mean you need [...]

Tweet{lang: ‘en-GB’}We all know that Microsoft has made numerous tweaks to Outlook over the years, but for me, there have been few if any revolutionary changes. As a result we have perhaps become a bit complacent that the future of email in two, five or ten year’s time will not be that radically different to [...]

Tweet{lang: ‘en-GB’}I had the pleasure of presenting at the DMA E-mail Marketing conference recently and discussed the subject of using forms in e-mail marketing campaigns as a method of data collection. This seemed to touch a few raw nerves with some of the delegates I spoke to afterwards who are finding it increasingly complex to [...]