Simon Hill
Simon is the co-founder of Extravision, a privately owned ESP based in Manchester and have been involved in email marketing for over 10 yrs. His role has been to develop the technology and product from the ground up to provide a stable and secure infrastructure. Today his current focus is moving more towards looking at how we deliver the emails and our “delivery reputation” as well as growing the business and investigating new technologies.
Before Extravision, Simon was development manager at Productivity through Software, a software house specialising in reselling and developing tools for software developers. They started using email as a marketing tool in the late 1990’s and Simon headed up the development of their first email marketing tools. Simon joined the DMA Email Marketing Council Best Practice and Legal Hub in May 2010.
Recent Posts
Email authentication and the new DMARC standard
Tweet{lang: ‘en-GB’}I think most marketers have heard about email authentication and the use of Domain Keys Identified Mail (DKIM) and the Sender Policy Framework (SPF). If your using an email service provider then its likely that they will handle the authentication for you and you don’t need to worry. But why do emails need to [...]
The changing face of emails – literally
Tweet{lang: ‘en-GB’}At the email evolution conference in Miami last year, Yahoo and Hotmail announced that they were looking at allowing dynamic content within an email. ISP’s are concerned about users leaving their site when they follow links in an email. The idea is that when a user clicks on a link they don’t leave the [...]
The basics for email creative don’t change
Tweet{lang: ‘en-GB’}Early this year the DMA’s Legal and Best Practice hub and I published a whitepaper on Email Creative. It was never meant as a definitive guide to creating great email campaigns but more a collection of ideas to consider during the design process. The world of email is constantly changing both from the sender [...]
Spam traps – What are they and what to do about them ?
Tweet{lang: ‘en-GB’}The term spam trap gets used a lot in email marketing especially when talking about deliverability. They are difficult to spot, changing all the time and can seriously damage the reputation of the sender. Most large ISP’s and spam filtering companies use spam traps and the consequence of landing in the various traps differs. [...]
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