Now in its fourth year, the National Client Email Marketing Report is the most widely read and distributed of all EMC reports. Over 150 marketers completed the 2009 survey and with the support of a media partner, New Media Age, we are aiming to increase this to over 200 in 2010.
For the 2010 report there [...]

It is time to call on marketers to play their part in the only direct marketing industry tracking study – the fast.MAP/DMA Marketing-GAP research.
The 2008 survey revealed some unexpected consumer trends and illuminated some glaring marketer misconceptions.
The survey should take no more than 20 minutes to complete. As a thank you, fast.MAP will enter you [...]

With market conditions changing so frequently it can be difficult to keep abreast of what is happening. During my time with the DMA I have signed up to a number of blogs and e-newsletters; most days my inbox is teeming with updates and useful information.
Working in a research function my eye is naturally drawn to [...]

The DMA is currently conducting the 2009 Annual National Client Email Marketing Survey.
The Survey, sponsored by Alchemy Worx, is undertaken by the Email Marketing Council and asks client marketers to provide a mixture of response rate data and attitudinal questions.
When published, the Report, a companion to the National Email Benchmarking Report, will provide a valuable [...]