Richard Evans
With more than a decade of experience in the field of email marketing, Richard currently leads Silverpop’s marketing efforts throughout Europe, Middle East and Africa. Prior to his role in the UK, he managed product marketing for Silverpop, developing the company’s go-to-market strategy for its Engage product line.
Before joining Silverpop, Evans was vice president of interactive services at Target Resource Group, where he spearheaded the development of a suite of online marketing tools, and provided marketing counsel to North America’s largest and most renowned performing arts companies in the areas of email marketing, direct marketing, and ecommerce. He has also served in executive and marketing roles as the managing partner of EM Interactive Media in Atlanta, as well as at Nortel Networks.
In short: Contributor of thoughts on email marketing and B2B marketing. New dad. Husband. Foodie. Expat. Director of Marketing for Silverpop.Recent Posts
5 Ways Email Marketing Must Adapt to Remain Relevant
Tweet{lang: ‘en-GB’}A couple of weeks ago, before I flew to the States and entered into a turkey-induced coma, I shared with you some thoughts on five ways email marketing is thriving in a “mocial” world. Well, as we all well know “thriving” doesn’t come without its fair share of challenges or effort. So, in that vein, [...]
Five Ways Email is Thriving in a Mobile, Social and Local World
Tweet{lang: ‘en-GB’}If you have read or listened to any commentary on email marketing in the past two years, you have most certainly witnessed some version of the now-popular script I call, “In Defence of Email Marketing”. The decrees from on high have repetitively predicted the imminent decline, or worse yet, the eventual death of email [...]
3 Tips for Getting Email Delivered in the World of the Intelligent Inbox
Tweet{lang: ‘en-GB’}Deliverability remains one of the most discussed challenges in the field of email marketing, so I think it rightly deserves its place as the most written about and talked about area of the business for beginners and experts alike. As inboxes evolve and their sophistication continues to increase, new approaches to email marketing programmes [...]
Dear %%FirstName%%, I don’t care
Tweet{lang: ‘en-GB’}Email marketers talk *a lot* about relevance and engagement. And rightly so. Email marketing, when done well, can deliver a personalised marketing message not achievable in any other medium. (No pressure, right?!?) But, as we all banter about personalisation, segmentation and targeting, we are too often failing to send the right signal to recipients. [...]
Small volume; Big revenue — Time to rethink triggered Email Marketing
Tweet{lang: ‘en-GB’}How many times this year alone have you heard or used the terms: engagement, relevance, ROI, or lift? I’m guilty of more than I can count. While I’m certain we each are working diligently to turn those hopes into reality in our email marketing programmes my concern is that we may miss the mark [...]
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