Matthew Simons
Matthew is Acxiom’s Director of Agency Services for EMEA having been a founder member of the Acxiom Digital [formerly Digital Impact] team in the UK in 2000. Prior to joining Digital Impact, Matthew has experience in a number of marketing roles including work in the automotive services and pharmaceutical industry.
Matthew has worked with clients such as HP, Nokia, BAA & Sony Ericsson to develop world leading multi-channel eCRM programmes helping acquire, engage, retain and grow customers relationships.
Matthew has excellent knowledge of digital and integrated marketing, in particular global email marketing and regularly comments on these topics in the trade and marketing press. In addition to being a regular speaker at events such as IDM, TFM, Marketing Week conferences, as well as being a regular judge at the DMA awards.
Matthew is an active member of the Email Marketing Benchmarking Hub.
Recent Posts
Reactivation – 9 Tips to re-engage with your email list
Tweet{lang: ‘en-GB’}No matter how successful an email program, how engaging, relevant and timely you think your communications are, over time all email programs will have consumers who no longer want to interact with your brand. Some research suggests that up to 60% of the average consumer list will become inactive after 6 months. What you [...]
8 Tips for developing the successful Preference Centre – Part 2
Tweet{lang: ‘en-GB’}In this second part of tips for successful preference centre’s I explore what data should be collected and discuss the potential benefits and pitfalls of using modeling to help drive relevant communication. 6. Start simple and Get the Basics, Then Ask Detailed Information When brands require more than three or four preferences, separate opt-in [...]
8 Tips for developing the successful Preference Centre – Part 1
Tweet{lang: ‘en-GB’}Long term sustainable email programs need to be relevant to their audience or else consumers will be less inclined to interact or even cut off communications altogether. The need for relevance becomes even greater when the email program is a core part of a true multichannel engagement strategy, but how do you know what [...]
Don’t forget to ask nicely…The preference centre revisited
Tweet{lang: ‘en-GB’}‘Relevancy is king’. I’m sure many of you share this ethos when it comes to your email marketing, because it is absolutely key to driving greater engagement between your customers and your email program. The more targeted and relevant content is, the higher the opens and clicks. In studies of our clients’ programs at [...]
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