Tweet{lang: ‘en-GB’}Every year we make them, but only occasionally do we keep them. New Year’s resolutions often represent our best intentions, which somehow get sidetracked as “real” life takes over and our time becomes filled with ticking items off “to do” lists and trying to keep our heads above water. If you’re an email marketer, [...]

Tweet{lang: ‘en-GB’}I grew up reading Dr. Seuss books and my favourite story happens to be “How the Grinch Stole Christmas.” I’m not a huge fan of the Christmas season, and I suppose that part of me secretly sympathizes with the Grinch’s refusal to make merry. There’s something about the irreverence of his all-consuming glee as [...]

Tweet{lang: ‘en-GB’}As a consultant on the vendor side of the email marketing industry, I spend a considerable amount of time working with clients to create strategies for solving their email challenges. Whether those challenges are related to attribution, creative templates, acquisition, deliverability or any of the other numerous practices and processes the client is looking [...]

Tweet{lang: ‘en-GB’}On Tuesday I attended the DMA’s latest Email Customer Lifecycle Series event focused on helping email marketers drive conversions, one of the most important metrics and the primary goal for many marketers using the email channel. Sponsored by Silverpop, the theme for the event was clearly one of encouraging marketers to take their email [...]

Tweet{lang: ‘en-GB’}Benjamin Franklin certainly wasn’t talking about email deliverability when he said, “It takes many good deeds to build a good reputation, and only one bad one to lose it,” however this quote could easily apply to the factors impacting ISPs’ email filtering decisions. A recent Return Path study confirms that a marketer’s sender reputation [...]

Tweet{lang: ‘en-GB’}If I had a pound for every time I’ve been asked about the death of email marketing, I’d be “on the cover of Forbes Magazine, smiling next to Oprah and the Queen” (to steal lyrics from the Travie McCoy/Bruno Mars song). Basically, I’d be a billionaire. Instead, I’m constantly coming up with new ways [...]

Tweet{lang: ‘en-GB’}In life, we get called many things; some of them are good and some are not so good. However, it’s safe to say that being referred to as a “god” or “goddess” isn’t something that’s going to happen very often. When it does, I think that’s cause for celebration. Two recent postings by Fred [...]

Tweet{lang: ‘en-GB’}In the spirit of Red Nose Day—fast approaching on Friday, 18th March—I’ve been thinking about what makes email funny. Other than two great cartoons (see below), which I have tacked to my office wall, I couldn’t really come up with much. Instead, I’d like to use this post to expound on a few ways [...]