Kath Pay
Kath Pay is aCo-Founder and strategic email & digital marketing consultant with Plan to Engage.
In 2001 Kath Pay co-founded Ezemail, one of the pioneers of the email marketing industry in Australia, and expanded it into the UK in 2004 and prior to that she owned a small Web Design agency with extensive skills in HTML coding, designing, internet marketing and Search Engine Optimisation.
In the twelve years that she has worked in the digital marketing industry, Kath has participated in many of the industry activities that have seen email marketing become an essential channel for integrated digital marketing that delivers measurable return on investment. Key issues for Kath are email deliverability, creative, lifecycle marketing and email marketing best practices.
Kath has developed a reputation as an email marketing expert through her insights into the industry which are documented via the DMA Email Council's blog and is also a regular blogger on EmailExpert.org a well-read email marketing blog.
Kath is a member of the UK DMA's Email Marketing Council and is the Chair of the Events and Communications Hub. As part of her remit she is the Editor of the council's monthly newsletter Infobox, which has over 6,000 subscribers. She lectures at the IDM and is a regular speaker at industry events both nationally and internationally, including EEC Miami & Scottsdale, USA and Barcelona, Online Marketing Summit (OMS) London, IDMF London, Email Marketing Conference, Utrecht, The Netherlands.
Recent Posts
Event: Email customer lifecycle: List growth, May 22nd
Tweet{lang: ‘en-GB’} When May 22nd, 2012 8:30 AM until 11:30 AM Where 15 Hatfields, London SE1 8DJ, United Kingdom Register Now The series is back for a third year and is a must for all email marketers looking to improve their ROI and explore the customer journey. Join us for breakfast on Tuesday 22 May and hear [...]
Event: National client email report, 17th May
Tweet{lang: ‘en-GB’} When: May 17th, 2012 8:30 AM until 11:00 AM Register Now At this breakfast briefing we will be going through the findings of our annual client email report and key statistics to come out of the survey. You will hear from leading travel company Opodo and find out what clients really think about email. You [...]
Join us at the International Email Marketing Summit on May 16, 2012
Tweet{lang: ‘en-GB’}Register now for this virtual summit and learn all about the latest trends and best practices in email marketing without leaving your desk! And it won’t cost you a penny/eurocent/dollarcent/… The DMA is proud to be a sponsor of this, the very first edition of the International Email Marketing Summit. Not only will you be inspired [...]
Infobox: Integrate social + email | Email deliverability | Free international email summit
Tweet{lang: ‘en-GB’}In this issue of Infobox, there’s a lot more to integrating social media and email than just dropping in a few “share to social” icons. Dave Chaffey of SmartInsights, comes up with some inspiring examples of channel integration from the likes of uSwitch and Mothercare. Dave Chaffey is among the speakers at a free, [...]
Email deliverability masterclass – April 24th
Tweet{lang: ‘en-GB’}Register for this event Attend this breakfast briefing at the trendy Hospital Club to hear the latest findings of the DMA/Return Path email deliverability white paper. You will learn about the changing trends in deliverability that email marketers need to be aware of, plus hear practical recommendations and best practices on how to deal [...]
Collect Permission Everywhere You Can
Tweet{lang: ‘en-GB’}How’s your email database doing? If it isn’t growing as fast as you would like, or worse, if it’s stagnant, it’s time to cast a wider net and look for subscribers in new places. Naturally, your homepage is the first place to start your quest. Sure, you probably have an opt-in invitation there already, [...]
5 email predictions in 2012 | 7 ways to measure engagement | Campaigns we like: ASOS
Tweet{lang: ‘en-GB’}If we open an email it doesn’t necessarily mean we’re engaging with the message or the brand. That’s why it takes more than open and click rates to measure subscriber engagement, as Dr David Chaffey points out. As the year draws to a close, James Bunting does a spot of crystal ball gazing for us [...]
Event: Email Customer Lifecycle: Win-back
Tweet{lang: ‘en-GB’}Join the DMA Email Marketing Council on November 22nd 2011, for the final breakfast seminar in our four-part Email Customer Lifecycle series at 15 Hatfields in London (map). In this series we have looked at list growth, conversion, retention and in this final seminar, sponsored by e-Dialog, we are concentrating on win-back. Register Now [...]
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