We all talk about the power of email marketing, but it really comes home to roost where you’re on the end of a bad experience.
Let me set the scene. With summer on the way I decided to buy some plants for my garden. I chose a company I’d never bought from before but had the [...]

It was birthday a couple of weeks ago and imagine my surprise when I received a birthday email from a high street store that also operates a mail order catalogue. Well when I say birthday email it wasn’t really a card in the form of an email, but rather a marketing email.
Now it started me [...]

Here’s the fourth and final installment of the Legal & Best Practice Hub on Metrics and their meaning. What we’re hoping is to gain your feedback and comments.
This week we’re looking at External Monitoring and Strategic metrics:
External Monitoring
1. Authentication
Definition: A process that verifies an email sender’s identity.
2. Deliverability
Definition: Volumes of e-mails sent less the number [...]

Here’s the third installment of the Legal & Best Practice Hub on Metrics and their meaning. What we’re hoping is to gain your feedback and comments. This week we’re looking at Internal Monitoring and more of the metrics that feature in this area:
1. Conversion rate
Definition: Clicks on a particular link within the email divided by [...]

Here's the second installment of the Legal & Best Practice Hub on Metrics and their meaning. What we're hoping is to gain your feedback and comments.
This week we're looking at Internal Monitoring and the metrics that feature in this area:
1. Average Soft Bounce Rate        
Definition: The number of soft bounces divided by the number [...]

The DMA Legal & Best Practice Hub of the Email Marketing Council have for a number of months been working on defining the metrics that are commonly used day to day within our industry. Why? Because with so many definitions and meanings it’s often difficult to keep track and to help those new to the [...]

How hard can it be to opt out of receiving emails from organisations that you're no longer interested in or as predominantly in my case where the email you receive from such companies lacks relevance!!
Sometimes I wonder whether email marketing hasn't just gone back in time, to a time when direct marketing was all about [...]

Absolutely, it is both legal and do-able. Section 2.5 of the new Best Practice Guidelines from the DMA highlights what can and can’t be done.
In essence it’s all to do with permissions. If a consumer has given permission, in words opted-in, that their data may be shared with third parties, then you’re allowed to do [...]