James Bunting
As Director of Strategy and Research at the Communicator Corp, James is responsible for the global client services division and he is a member of the senior management team having been with the Communicator Corp since its incorporation in 2003.
His passion is email. James loves helping people learn more about the channel and seeing how their knowledge and results develop over time.
As he has been sending email marketing campaigns since the late 1990’s James has developed a wide range of knowledge and experience, but he relishes the fact that as the channel continues to evolve it gives him a chance to continue to learn.
At the Communicator Corp James works hard to ensure that industry leading consultancy is provided to his clients and that he helps them achieve their objectives from the email channel.
James is a passionate advocate of email and mobile marketing, and with his work at the Direct Marketing Association he is keen to see email becoming a truly integrated marketing channel.
Recent Posts
The 2011 DMA National Client Email Marketing Study
Tweet{lang: ‘en-GB’}Needs you… Regular readers will know that the DMA Client Email Marketing Survey is an initiative undertaken by the Email Marketing Council and, more specifically, the Email Benchmarking hub, to complement the National Email Benchmarking Report. The report provides email marketers with valuable research into the state of email, the latest challenges effecting the channel and perhaps more [...]
7 Golden Rules for Email Marketing
Tweet{lang: ‘en-GB’}As email has evolved as a channel, so has the role of the Email Marketer. You now need to integrate your email campaign with your social strategy, check how your email is going to perform when viewed on a mobile device, remove recipients who haven’t opened in the last 6 months – the list [...]
What does it all mean?
Tweet{lang: ‘en-GB’}Since 2007 I have been working with the DMA’s Email Marketing Council and specifically the Benchmarking Hub to produce the National Email Benchmarking Report. The report surveys leading UK ESP’s to provide companies involved in email marketing with a reliable series of benchmarks to aid their planning and campaign management. A whole host of [...]
Innovating your email program
Tweet{lang: ‘en-GB’}This week I have watched with interest as one of my colleagues on the Email Marketing Council asked a discussion board about innovation in email. So far the group has remained fairly quiet. So when it came to writing this blog piece I thought I would challenge myself to come up with some innovative ideas [...]
Disastrous Mistakes can have wonderous consequences
Are you human? The chances are you have made a mistake before, I know I certainly have. Remember- no one wants to make a mistake, but it’s how you react to the mistake that makes all the difference. This post looks at some of the different approaches to managing a mistake in your email campaigns.
Testing – Ten Mistakes to Avoid (continued)
Tweet{lang: ‘en-GB’}You may recall last week we started looking at testing and my recommendation of ten mistakes to avoid. Well this week I am going to continue with this theme and look at the remaining 5 mistakes that we should all look to avoid with our testing. However before we get started, lets take a [...]
Testing – Ten Mistakes to Avoid
Tweet{lang: ‘en-GB’}A quick search on the Internet for “Email Marketing Test Results” brings back numerous case studies and reports detailing how businesses have improved the success of their email campaigns thanks to testing. Nonetheless, I suspect that there are at least as many businesses that are yet to see the value of testing in their [...]
Are you missing a trick?
Tweet{lang: ‘en-GB’}I have just returned from a fantastic holiday, in which I enjoyed a tremendous road trip up the west coast of the USA. It is the first time I have travelled across the pacific as a consumer rather than on business for several years. This really opened my eyes to how much more focus [...]
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