Tweet{lang: ‘en-GB’}Do you spend time writing and preparing content for your email newsletters, crafting your newsletter, hit send – and then check it off as a finished campaign?  If so, you are missing a big digital opportunity to reach beyond the inbox and use your content to draw attention to your company and attract new [...]

Tweet{lang: ‘en-GB’} Marketers are confining themselves when thinking of campaigns as either email or social. I believe the two can work together very well. Marketers can use the push power and ‘share-ability’ of email to drive social networking efforts; and then take advantage of their expanding online fan base to capture new email subscribers. Once [...]

Tweet{lang: ‘en-GB’}The Online Trust Alliance (OTA) has just released a Security by Design Framework which includes a  set of security best practices aimed at organisations that run “interactive messaging ecosystems”. The eight-page framework document was created in response to recent high profile data breaches. Spearheaded by the OTA, it includes input from  industry organisations, service [...]

Tweet{lang: ‘en-GB’}We’ve just released the latest in the DMA UK Email Marketing Council’s ongoing series of Benchmarking Reports. Two key findings: UK business’s are becoming more dependent on email to achieve their marketing goals, and there’s been a  huge shift towards social media integration with email. Here’s the full press release: 17 February, 2011 The latest [...]

Tweet{lang: ‘en-GB’}If you are an SME B2B, or communicate with this sector, you’ll want to attend this DMA UK event. The report will be launched and available to attendees. (Findings include “marketing by email is now a firm favourite”). UK SME Tracking Study Launch, London, Wednesday, 24 November, 5.30pm – 8.30pm You are cordially invited [...]

Tweet{lang: ‘en-GB’}On Monday Facebook introduced new communication channels for its users – including the offering of a @facebook.com email address. How will this affect email marketing? Here’s a round up of articles: Return Path: “10 Ways for Email Marketers to Survive Facebook Messages“ Mark Brownlow: “Actually, Facebook changes everything (and nothing)” Dave Chaffey: “5 Implications [...]

Tweet{lang: ‘en-GB’}Sometimes in the midst of all the amazing advanced email technology available to marketers the essential building blocks in email are overlooked or not maximised: It’s essential to remember that email marketing shouldn’t be a one-off marketing experience – it should be a repetitive process in order to build, retain or nurture relationships. To [...]

Tweet{lang: ‘en-GB’}Sometimes in the midst of all the amazing advanced email technology available to marketers, the essential building blocks in email are overlooked or not maximised. I regularly remind marketers to go back and check that all the building blocks are in place in order to have a firm infrastructure to have the data to [...]