Tweet{lang: ‘en-GB’}As a well-known sceptic of the less email = more revenue theory, I have always found it puzzling and somewhat insulting that members of the anti-frequency brigade assume that anyone who follows my advice will by definition simultaneously shut down their brains and start sending 100’s of completely pointless, ugly emails containing terrible offers [...]

Some people promote – the view that spam is anything that a person says is spam, even if the recipient double opted-in to receive that email from a well-known and respected company selling legal products or services. Dela Quist believes this is harming us all. he argues that we should educate consumers about the difference between us (legitimate companies with a reputation to uphold) sending you an email, whether you deem it to be relevant on the day or not and spam.

Tweet{lang: ‘en-GB’}Email errors can be  a turnoff – don’t let mistakes affect your response Even in the age of textspeak, instant messaging and social media chitchat, people still care about quality control in communications of an even slightly more formal nature. They may write “lol” and “CU tonite @ 8” on facebook or their mobile, [...]

Dynamic content is a powerful tool to make your content relevant and valuable to your subscribers, by creating whole sections of HTML that are unique to each subscriber segment. But don’t overlook personalisation – a simple but often deceptively effective method of tailoring content.

Take part in Alchemy Worx’ Email Subject Line research project on what effect language – syntax, word choice & grammar etc. has on ROI? Share your subject line test results and get the white paper

Tweet{lang: ‘en-GB’}Too often, email marketers get fixated on measuring benchmarking and improving the open and click rates of their email campaigns. But the problem with that is open and click rates are only symptoms of what is actually going on and tell you very little about the cause. As an exercise we looked up the [...]

Tweet{lang: ‘en-GB’}Popular opinion states that an unopened email means your subscriber is disengaged and uninterested in making a purchase – we disagree. Unopened email communications have a tangible impact on brand awareness and can lead to purchase activity across all channels. How? That’s the subject of an article in published the latest edition of Email-Worx [...]

Tweet{lang: ‘en-GB’}  A/B split testing is an essential part of any marketer’s tool box and is particularly great for email because it’s quick and easy – however the temptation is to act on results too early. Typically, A/B split testing is done by isolating two small groups of around 5% of your list and sending [...]