Dela Quist
Dela Quist, has nearly 15 years of online media, advertising and marketing experience, the last 10 of which have been in the email space. He is CEO of Alchemy Worx, a digital marketing agency with a 100% focus on email and a diverse client portfolio of global and UK based brands such as Tesco, Vodafone, Hilton Hotels, Lilly, AOL, Intercontinental Hotels Group, The Carphone Warehouse and Virgin Holidays.
Dela is chair of the Events and Communications hub and contributor to the Benchmarking hub of the DMA's Email Marketing Council. He is regularly invited to speak on the creative, legal, commercial and technical issues that affect email marketers.
Recent Posts
Top 6 email mistakes – and how to avoid making them
Email errors can be a turnoff – don’t let mistakes affect your response
Even in the age of textspeak, instant messaging and social media chitchat, people still care about quality control in communications of an even slightly more formal nature. They may write “lol” and “CU tonite @ 8” on facebook or their mobile, but they [...]
Are you making the most of dynamic content and personalisation?
Dynamic content is a powerful tool to make your content relevant and valuable to your subscribers, by creating whole sections of HTML that are unique to each subscriber segment. But don’t overlook personalisation – a simple but often deceptively effective method of tailoring content.
Help us find the secret of writing effective/engaging/compelling/successful subject lines
Take part in Alchemy Worx’ Email Subject Line research project on what effect language – syntax, word choice & grammar etc. has on ROI? Share your subject line test results and get the white paper
Why email open and click rates don’t really tell you very much
Too often, email marketers get fixated on measuring benchmarking and improving the open and click rates of their email campaigns. But the problem with that is open and click rates are only symptoms of what is actually going on and tell you very little about the cause. As an exercise we looked up the causes [...]
The secret power of the unopened email
Popular opinion states that an unopened email means your subscriber is disengaged and uninterested in making a purchase – we disagree. Unopened email communications have a tangible impact on brand awareness and can lead to purchase activity across all channels.
How? That’s the subject of an article in published the latest edition of Email-Worx our weekly [...]
A/B email split testing: good things come to those who wait
A/B split testing is an essential part of any marketer’s tool box and is particularly great for email because it’s quick and easy – however the temptation is to act on results too early.
Typically, A/B split testing is done by isolating two small groups of around 5% of your list and sending them two [...]
Inactive or Unemotionally Subscribed?
The term "emotionally unsubscribed" as a way of describing the subscribers who do not interact with your emails for long periods of time seems to be making a comeback – unfortunately.
I first came across the term 2 – 3 years ago and I have never liked it, particularly when it comes to describing people who [...]
Image only emails – Smart or Stupid
Most email clients block email images from unknown senders by default. So best practice advice for the use of images on email (particularly large ones that appear in the preview pane) is to avoid using them if at all possible.
If you do have to use images the general recommendation is that you use them [...]
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