Tweet{lang: ‘en-GB’} The wintry weather has given us all plenty of un-expected “down-time”, whether waiting in hope on snowy station platforms or huddled around an open fire with our families. Rather than succumb to the clutches of Cabin Fever I have been thinking about the “big wins” that treating customers differently delivers email marketers. With that [...]

Tweet{lang: ‘en-GB’}Sometimes its the simple things well executed that bring the best results.  This is certainly true in email marketing where a strong proposition clearly communicated will bring rewards. As markets continue to bump along in these recessionary times I thought it may be good to look at one of my favourite examples of a [...]

Tweet{lang: ‘en-GB’}How email personalisation played a part in a 21% increase in traveller numbers Would you like complementary laser eye surgery Chris?Win flights worth £1000 to Hong KongThank you for your order, here’s recommendations for your next visitNew job alerts matching your profileMr Combemale : Up to 25% off until 12th September Just some examples [...]