Tweet{lang: ‘en-GB’}Football Manager, Kevin Keegan can (but doesn’t) claim to be a better manager than Bill Shankley based upon Management Win statistics.  (Shankly won 49.95% of his games as manager, while Keegan won 50.47% ). In a Digital world the volume and range of numbers can be used by Marketers in a variety of ways. If [...]

Tweet{lang: ‘en-GB’}The name we give to our mistakes according to Oscar Wilde. But how often do email marketers have or maybe more importantly take the chance to learn from their “less succesful” campaigns? We all receive daily emails which, if we open them, and analyse them we can speculate what they have or haven’t done or what could be done [...]

Tweet{lang: ‘en-GB’}I recently returned from the US  where I enjoyed the San Francisco Giants Baseball team versus the Florida Marlins.  Since booking the tickets over the internet I’ve received over twenty varieties of emails from the Giants, the Major League baseball franchise and from various other Major League baseball teams in cities I have never [...]

Tweet{lang: ‘en-GB’}As a headline it would surely grab the attention. From Tuesday 6th April 2010 the Information Commissioner is now able to issue Monetary penalty notices up to £500,000 where companies persistently contravene the Data Protection Act. Statements such as “I am trying to raise awareness not revenue” from Chris Graham, the Information Commissioner, suggest the probability [...]

Tweet{lang: ‘en-GB’}Ok before I start let me acknowledge that I know they are not mutually exclusive ! However in the context of Andrew Lang’s famous quote “He used statistics the way a drunkard uses lampposts – for support, not illumination“ I do believe that Finance functions and accountants can help sober up the worst Marketing reveller. In fact this detox [...]

Tweet{lang: ‘en-GB’}£9.11, £20, or at the risk of sounding like Bruce Forsyth – Higher / Lower?  At the start of January 2009, an article that was published in Revolution magazine put the value of a permission based email at £20. This proposed a new updated value from the £9.11 put forward by the Direct Marketing Association (DMA) [...]