Tweet{lang: ‘en-GB’}There is still a lot of debate as to whether open tracking is or should be covered under the revised Privacy and Electronic Communications Regulations. In my last blog post, Open Tracking and the New Cookie Law, I shared the thinking of the Email Marketing Council and put forth an argument as to why [...]

Tweet{lang: ‘en-GB’}There has been a lot of talk in the email industry about whether open tracking falls under the category of “similar technology.” Let’s be clear right from the off: we cannot answer this question – only the Information Commissioner can answer this question definitively.  What I can do is analyse what we know so [...]

Tweet{lang: ‘en-GB’}Okay, that might be a bit harsh. Perhaps the resolution should be: “I resolve to stop and take a breath before hitting the ‘Send’ button.” Maybe it is because we all spent a bit too much time in that strange place called Christmasland during December but there were some very high (and a lot [...]

I know spam when I see it and this is the problem with the word. In general it is used to describe an unwanted email, but I think going forward we need to be much more precise in what we call spam.

Tweet{lang: ‘en-GB’}Mark Brownlow tweeted a link on Friday which is an interesting example from my friends at Think Eyetracking.  While I have to admit I applaud any effort to get eye tracking more in the public eye, I am a little concerned that this was put out there without any additional information. In the interest [...]

Tweet{lang: ‘en-GB’}There is an interesting disconnect developing in digital marketing.  On the one hand is the notion that if your marketing is effective then holding the marketing department to a budget is not the best way to run a business.  On the other there has been a lot written over the past couple of weeks [...]

Tweet{lang: ‘en-GB’}Last week two different clients asked me about the best practice of using forward to a friend from a web page.  I am not sure that it ever went away but it would seem that FTAF is making a comeback.  So, what is the best practice for sending web content through an FTAF facility? [...]