Tweet{lang: ‘en-GB’}The use of email for cold acquisition campaigns often gets a bad press and it is easy to see why given the general preference to follow the path of least resistance when offering email as a solution.  More often than not media owners are guilty of providing a one size fits all approach to [...]

Tweet{lang: ‘en-GB’}The email marketplace is a crowded one.  Volumes of emails being sent are rapidly increasing as it is continually being proven to be a responsive and cost effective means of customer communication and acquisition.  It has therefore never been more important to ensure that communication with consumers via this media is effectively managed so [...]