Simon Bowker
Simon was appointed UK Managing Director in early 2009, having previously been Director of Operations, UK and France.
In his role as MD, Simon is responsible for growing eCircle’s business in the UK, overseeing a team of 60. With over ten years experience in online marketing, Simon has advised on email strategies for clients including Samsung, Argos, HBOS, MBNA and Standard Life.
Simon has a wealth of public speaking experience and regularly delivers presentations at events throughout the UK including eCircle’s own conferences, Internet World, Technology for Marketing & Advertising and the Chartered Institute of Marketing Digital Conference to name but a few.
Before joining eCircle in 2002, Simon was previously Senior Project Manager at independent web development agency Hyena where he worked across a number of clients in the public services sector.
Simon joined the DMA Email Marketing Council as a co-opted member of the Best Practice, Data & Legal Hub in 2009 and co-wrote a revised version of the Email Deliverability Guidelines and was officially elected onto the council in February 2010.
Recent Posts
How to Integrate Email and Mobile Marketing
Tweet{lang: ‘en-GB’}Over the last year, the marketing world has seen mobile become a key tool for marketers with the channel being further integrated with others, such as email. With this in mind, marketers must ensure that their email campaigns are formatted to be viewed on mobile devices, including smartphones and now tablets. A recent review [...]
How consumers interact with brands via email and social media
Tweet{lang: ‘en-GB’}In 2011 a study on how consumers interact with brands via email and social media was commissioned, which reminded me of the importance of digital marketers integrating their marketing channels effectively. Some key statistics were uncovered by the study, which marketers across Europe can capitalise on to interact and engage with their consumers within [...]
Retailers are failing to deliver effective email marketing
Tweet{lang: ‘en-GB’}Due to the exponential growth of communication our day to day lives have become saturated with marketing messages. This makes it now so more important than ever for brands to create engaging, relevant email marketing strategies. Consumers are much more likely to shop online or send an email rather than use the phone. Therefore [...]
Why do so many people still send untargeted emails?
Tweet{lang: ‘en-GB’}My colleagues on the DMA Email Marketing Council and I have just published The Guide to Segmenting your Emails. So many of us within the email marketing industry see companies who send generic ‘one size fits all’ emails to their customers and feel compelled to advise them on how to do it better. How [...]
The Art of the Email Unsubscription Process: Simple Best Practice Steps
Tweet{lang: ‘en-GB’}Providing a quick, hassle-free exit for those who want to opt out of an email campaign is a vital part of the customer relationship. A study by Marketing Sherpa found the ‘30% of all respondents said they used the report spam button ‘often’ or ‘very often’, a damaging fact for marketers so making the [...]
Retailers are failing to deliver effective email marketing
Tweet{lang: ‘en-GB’}Due to the exponential growth of communication our day to day lives have become saturated with marketing messages. This makes it now so more important than ever for brands to create engaging, relevant email marketing strategies. Consumers are much more likely to shop online or send an email rather than use the phone. Therefore [...]
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