Sara Watts
Following graduation from University, Sara Watts began her Direct Marketing career in the motor industry, which soon led to her joining Carsource Ltd, the UK’s first online car portal, as Marketing Manager in 1995.
Over the last 12 years, Sara has played an integral role in the growth and development of Carsource Ltd. Following Sara’s launch of the Data side of the business the business was re named, Data, Media & Retail Ltd (DMRi). Sara has worked at DMR since it was founded and has seen the business grow form a small privately owned business to a large data company which was purchased by DMGT in Jan 2006. In March 2010 DMRi was purchased as part of a management buyout. Sara now works with a team of Directors / owners and is concentrating on making sure DMR is ahead of the game in integrating social media with more traditional online marketing to ensure clients are able to undertake data collections and email marketing effectively and with great results.
Sara has played an active role on the DMA’s email council for 4 years and has is also on the best practice and legal hub. Since completing an MBA in 2006 Sara has also had an academic interest in the industry and strongly believes that it is in everyone’s interest for individuals and companies to share best practice, insight and technological advancements. This approach of sharing of knowledge, combined with sound business knowledge and common sense can lead to marketers and consumers benefiting from excellent marketing.
Recent Posts
Why don’t you want my details?
Tweet{lang: ‘en-GB’}Morrison’s have just finished running one of the best promotions I have seen. For those of you who missed it, it basically involved going shopping and for every ÂŁ30 you spent you received a pack of Disney top trump cards. They also added in bonus products that when you purchased them you got an [...]
Red and Yellow Army Men
Tweet{lang: ‘en-GB’}Sat working in the sun with two five year olds, playing in the shade under the table I was sat on. I was intrigued about the conversation that happened. Link; “why are these Army men red and Yellow?” Sunny; “They are funny and would get killed very quickly, everyone knows Army men should be [...]
Emails working together with the off line world
Tweet{lang: ‘en-GB’}It’s not often that anything to do with car road tax excites me but I quite like the fact that 2 weeks before your road tax expires a letter plops through the door with a nice little reminder about how much you need to pay for 6 or 12 months and a unique number [...]
2008 is the information still relevant today?
After the email council has spent hours in the DMA offices at the monthly council meetings there is occasionally the need to move across the road to the pub where discussions (both email and non email related) can be quite interesting. One topic that came up is how quickly email marketing is still evolving. However it was also noted that some key fundamentals stay basically the same. The article below was first published in the DMA newsletters in 2008 (a million years ago in the land of digital) However nearly all the points still stand today.
What Can Classical Music Teach us about Email Marketing?
Tweet{lang: ‘en-GB’}Recently the lovely people at East Midlands Trains invited me to an evening of fine food, champagne and classical music (as a result of way too much train travel from Sheffield to London in the last 10 years). Now I like a nice free meal, love champagne and classical music, although not all my [...]
Don’t think everyone acts like us?
Tweet{lang: ‘en-GB’}The debate between if social media has killed email or not is fairly well documented. However this is mainly done by people who are working in email marketing or some sort of marketing arena that needs email or social marketing. Even at push, users of email and social media in the 30+ age group [...]
Partnerships
Tweet{lang: ‘en-GB’}The benefit of partnerships (in the business sense) can be huge, however, they can also be a disaster if gotten wrong (but affecting many more people than when personal relationships are not suited). Today I received an email from a company that provides a service for buying and selling houses telling me all about [...]
Beware of the white label data proposition.
Tweet{lang: ‘en-GB’}White label – A re-branded version of a product or service designed and delivered by one company and promoted as their own by another. There are many successful white label propositions working for both partners successfully. It makes sense for an online pet store to partner with an insurance company to offer a re-branded [...]
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