Richard Gibson
Richard works for Return Path in their UK office managing the relationship with their channel partners, predominately email technology providers. Return Path seeks to perfect the art and science of email by championing inbox standards for senders and receivers.
He is also a long standing Email Marketing Council member having been elected twice to the council, originally joining as a co-opted member in 2003. Prior to which he served on the Business-to-Business board elected committee between 2001 and 2003.
Since 2004 he has Chaired the Benchmarking Hub which continues to deliver The National Email Marketing Benchmark on a quarterly basis along with the annual client survey which has become an important source of information for DMA members.
He also worked with IAB (Internet Advertising Bureau) to organise the first ever joint evening event between the two trade bodies; ‘Email Marketing: Art or Science’ held at The Rex Cinema in February 2007.
He has regularly contributed to trade press articles, blogs and a book on the topic of Email Marketing and has chaired and spoken at UK DMA events as well as presenting DMA research in several European countries. In 2005 he was voted by B2B Marketing Magazine as one of the top twenty opinion formers in the UK.
Prior to joining Return Path in April 2009 he was Commercial Director for RSA Direct and has many years direct and interactive marketing experience.
Recent Posts
Email Customer Lifecycle: List Growth
Tweet{lang: ‘en-GB’}Due to exceptionally good feedback in 2010, the Email Marketing Council decided to re-run the Email Customer Lifecycle series albeit with different speakers, case studies and content. So whilst the overall concept remains the same the content is completely different. In case you have never been to one of these events before the format [...]
Language and deliverability
Taken, as I have been of late to reading about the topic of language and linguistics I paused to think how the topic might relate to deliverability, often seen as a deeply technical subject. It is my hope that the metaphor of language may be useful to those that consider deliverability a deeply technical subject.
Captain: Red alert! Incoming variable response signals!
Those familiar with the original ‘Star Trek’ television series may be familiar with the following scenario; a previously un-seen character that happens to wear a red coloured uniform is amongst the first to be teleported from the Starship Enterprise to a new planet after the distress signals are heard on the bridge.
Dreaming about deliverability
The plot of the science fiction film ‘Inception ‘centres on the interesting concept of planting ideas in the dreams of the unwitting dreamer, the objective being that so that when the ‘dreamer’ awakens the idea is freshly planted in the subconscious.
Some thoughts on deliverability as we start 2010
Whilst everyone is full of excitement around the New Year and making predictions for 2010 I’d like to take time and ponder the DMA National Client Email Marketing Report (free for DMA members) that came out late in 2009.
Two new research reports available
Tweet{lang: ‘en-GB’}Two new reports are now available in the research area of the DMA’s website. The first concerns the creative layout and specifically the use of navigation in emails and the second covers what email marketers can do if the company runs into financial trouble. Email Navigation Differs Radically from Website Navigation by Chad White [...]
Two new research reports available
Tweet{lang: ‘en-GB’}Released last month are two new research papers that may be of interest to members. The first: ‘Best Practices for Apology Emails’ tackles the issue email marketers face when mistakes happen. The report provides a good framework, or reference point and includes what US retailers have done to counter mistakes in their email communications. [...]
Consumer Views on Email Marketing 2009, a white paper
Tweet{lang: ‘en-GB’}For me research is like seminars and events; it’s an opportunity to see what others are thinking, check your understanding and often come away with new ideas. Most of the research I’ve come across recently seems to be collected from either email marketers (users) or service providers. Indeed the email marketing council’s research does [...]
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