Riaz Kanani
Riaz is the Marketing Director at Alchemy Worx, the only digital agency to focus 100% on email marketing services. In addition, Riaz also serves on the Email Marketing Council at the DMA; managing the Council's social media communications (including this blog) and working on the Partnerships and Events and Communications hubs.
Before joining Alchemy Worx, Riaz founded Digital Oxygen, the digital marketing services agency that translated sophisticated offline direct marketing techniques to email. Digital Oxygen was later acquired by Silverpop where Riaz built out the international Services, Marketing and Alliances teams.
Prior to this, Riaz founded First Media, the pioneer of online video advertising. He managed the technology and services groups delivering integrated enterprise marketing solutions and global video marketing campaigns. Throughout Riaz has also consulted on cutting edge digital projects for clients internationally.
Riaz also writes on his marketing blog and you can follow his tweets here. He regularly speaks around the topics of email marketing; social marketing and integrated marketing both online and at tradeshows or events. Please contact him directly or through Lyris if you would like to invite him to your event.
Recent Posts
Open Tracking and the New Cookie Law – Event
Tweet{lang: ‘en-GB’}With the EU e-Privacy Directive’s compliance ‘deadline’ just a month away, the DMA is hosting an event on 2nd May to help ensure you are ready in good time. As has been discussed in our two recent posts on this topic (here and here), it doesn’t just apply to websites and so the event [...]
DMA Email Tracking Study Launch: The Inner Circle
Tweet{lang: ‘en-GB’}On Thursday 6th October, the DMA hosts an event to mark the release of the DMA’s Email Tracking Study which asks consumers their views on the emails marketers are sending them and more. It is an invaluable insight into the state of the email marketing channel and let me tell you, the results this [...]
Google continues to ignore email
Tweet{lang: ‘en-GB’}Google recently announced it is to close the long running Google Friends newsletter. Launching in 1998, whilst Google was still on Stanford’s servers it has been delivered monthly. That is until now. From next month, the newsletter will cease to exist because subscriber numbers had stalled. But a wider look at Google suggests it [...]
The top 5 posts of 2010
Tweet{lang: ‘en-GB’}Following on from yesterday’s review of 2010, I thought it would be interesting to see which posts caught people’s eye and garnered the most visits to this corner of the email marketing world in 2010. So without further ado, the top post of 2010 was: Email best practice is dead, long live best practice [...]
A quick review of email marketing in 2010
Tweet{lang: ‘en-GB’}With the new year upon us, I always find it interesting to pause and look back on what happened in 2010 – it was a big year in email marketing. We saw major changes to the inbox with Microsoft and Yahoo changing the way people can see their inbox thanks to filters which show [...]
Making Competition emails work.
Tweet{lang: ‘en-GB’}Go ahead and look at your recipients based on how they signed up for your messages. Looking at the different metrics – open, click, conversion – over an extended period, say 3 months or 6 months usually makes for interesting reading, allowing you to quickly identify whether one or two of your sources for [...]
What does the Gmail Priority Inbox mean for email marketers?
Tweet{lang: ‘en-GB’}With Google’s new Priority Inbox Gmail feature being released to users over the next week or so, the landscape for email marketers just changed. The cute video Google has put together (see it here), nicely shows the different levels of emails users can receive – spam, marketing emails and emails from friends and family [...]
Integrating Email with Social Media
Tweet{lang: ‘en-GB’}When it comes to using Social Media for marketing, the words “relationship” and “conversations” often come to mind. This is of course no different to the approach of the best email marketers. They understand the need to deliver content that builds a relationship and maintains engagement over time. In the same way that people [...]
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