Jackie Fast
Jackie Fast is the Managing Director of Slingshot Sponsorship, a specialist sponsorship agency. Having identified a gap in the market whilst developing the Sponsorship Department for the Direct Marketing Association UK (DMA), Ms Fast established Slingshot to foster sponsor partnerships on behalf of companies and organisations to generate alternative revenue streams.
Slingshot is a London-based agency which sources and gains corporate sponsors on behalf of specialist content providers. Slingshot currently represents and secures sponsor partnerships for professional associations; sporting competitions; and music, fashion, artistic and cultural events. Current clients include Mencap, Haymarket Consumer Media, London Irish Rugby, Random House, the Direct Marketing Association, and many more.
Through the course of her career in sponsorship marketing and management, Ms Fast has honed her professional expertise in creating strategic partnerships, business development and managing client relations specifically within the burgeoning field of sponsorship.
Prior to joining the DMA, Ms Fast gained diverse international sponsorship experience through serving as a Strategic Consultant and Business Development Manager in Canada where she secured funding for specialised hospital projects across the country and managed promotional partnerships. Enthusiastic and dedicated to expounding the value of sponsorship to the marketing industry, Ms Fast frequently contributes articles on sponsorship to marketing trade magazines, has appeared on DMA TV, and has amassed a keen following among leading industry practitioners on Twitter (@JackieFast & @Slingshot_UK).
Recent Posts
5 Tips to Sponsoring an Email Marketing Event
Tweet{lang: ‘en-GB’}Sponsorship is a fantastic way for email marketers to stand out from their competitors. If done strategically, sponsorship can not only generate significant leads, but can also provide a platform to showcase expertise and present client testimonials. In such a small market, sponsorship can be one of the most cost-effective ways to differentiate an [...]
List Growth: Reaching New Audiences through Sponsorship
Tweet{lang: ‘en-GB’}I recently attended the DMA’s Email Customer Lifecycle Breakfast Briefing with sponsors Silverpop and came away with some refreshing ideas about how to grow email lists. Working in sponsorship, accessing a list/audience is one of the vital benefits within a sponsorship proposal. Most often, the audience has not opted in to receive 3rd party [...]
Email Newsletter Sponsorship: Who is getting it right?
Tweet{lang: ‘en-GB’}If you have an engaging email newsletter, it may provide a perfect platform to build a new revenue stream for your business. However, it is important to understand all the options in order to fully optimise these opportunities for your potential sponsors. In my last post ‘Email Newsletter Sponsorship: How to do it and [...]
Email Newsletter Sponsorship: How to do it and Why
Tweet{lang: ‘en-GB’}Email marketing is one of the most effective marketing channels available, ensuring a wide reaching audience and proven results. E-Newsletters are particularly useful for organisations as a tool for communicating with customers, building engagement, driving traffic, and directing customers to key content. And, with a groundswell of readers behind it, an email newsletter can [...]
Christmas Gifts to Grow Your List
Tweet{lang: ‘en-GB’}In many cases, businesses earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year combined! Although the busy period may start in late November, customers are already starting to think about what to buy well in advance. Email is a great way to remind them about products [...]
Surge in Digital Sponsorship
Tweet{lang: ‘en-GB’}Sponsorship, once a symbol of corporate excess, is now finding its place within the business world—especially in the digital sector, where sponsors know how to best maximise ROI from these channels. By its nature sponsorship creates ideal digital marketing opportunities. It has the flexibility to provide platforms for brands to create exclusive content and [...]
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