International Email Marketing Summit @YourDesk November 15th 2012


Chris Combemale
Join the Executive Director of the DMA, Chris Combemale and other renown email marketing experts at the 2nd virtual International Email Marketing summit being held @YourDesk on November 15th 2012.

Chris explores innovations for the direct and interactive marketing industry and will showcase examples of how brands can harness the power and personalisation of direct marketing to get closer to consumers and convert prospects into profitable advocates.

 

Twelve educational webinars with some of today’s most sought-after email experts,
including Case Studies from Thomas Cook and Philips! 

In addition to proven email strategies for 2013, we’re covering:

  • B2B and the role of email
  • Frequency – how many is too many?
  • Email as part of the Multi-channel mix
  • Using transactional emails to upsell & cross-sell
  • Using Loyalty to drive revenue
  • Social & email integration
  • Tactics to optimise conversions for Retail
  • Best practices in email design and engagement tactics for mobile devices

** Live and on-demand access right from your desk **

Check out the agenda and register now »

no registration fee!

Come in and out of the live show as your schedule permits, then catch anything you miss using our on-demand recordings, at your convenience.

Here are some tweets from our 1st summit in May:

@MattRoyale: #IEMS12 is rocking my world today…

@omgitsonlyalex: Get involved with #IEMS12 if you’re not already, plenty of brilliant presentations coming up: http://t.co/oL7ImYv7 #emailmarketing

@savinavalentina: So much great content at the #IEMS12! How many webinars in a day is too many?! http://t.co/1L0EMz3O #MarketingSummits #email #marketing

@designedbypaul: RT @iamelliot: lots of good email marketing stuff on #IEMS12 todayhttp://t.co/nW31aJvI

@christyshannon: Loving the information and accessibility of the #IEMS12 digital email summit. Listening to email + social now.

@ememsit: Getting some really good information from #IEMS12

So register for free now!

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Kath Pay

About Kath Pay

Kath Pay is aCo-Founder and strategic email & digital marketing consultant with Plan to Engage.

In 2001 Kath Pay co-founded Ezemail, one of the pioneers of the email marketing industry in Australia, and expanded it into the UK in 2004 and prior to that she owned a small Web Design agency with extensive skills in HTML coding, designing, internet marketing and Search Engine Optimisation.

In the twelve years that she has worked in the digital marketing industry, Kath has participated in many of the industry activities that have seen email marketing become an essential channel for integrated digital marketing that delivers measurable return on investment. Key issues for Kath are email deliverability, creative, lifecycle marketing and email marketing best practices.

Kath has developed a reputation as an email marketing expert through her insights into the industry which are documented via the DMA Email Council's blog and is also a regular blogger on EmailExpert.org a well-read email marketing blog.

Kath is a member of the UK DMA's Email Marketing Council and is the Chair of the Events and Communications Hub. As part of her remit she is the Editor of the council's monthly newsletter Infobox, which has over 6,000 subscribers. She lectures at the IDM and is a regular speaker at industry events both nationally and internationally, including EEC Miami & Scottsdale, USA and Barcelona, Online Marketing Summit (OMS) London, IDMF London, Email Marketing Conference, Utrecht, The Netherlands.