Tweet{lang: ‘en-GB’}On Tuesday 22nd November the DMA held its final breakfast seminar in the Email Customer Lifecycle Series, this time focussing on Win-Back. With over 80 delegates the seminar hosted keynotes from sponsors eDialog and a casestudy from Screwfix, as well as presentations from Tim Watson, Gianfranco Cuzziol and James Beauchamp. Customer Win-Back – Protecting [...]

Tweet{lang: ‘en-GB’}Every year we make them, but only occasionally do we keep them. New Year’s resolutions often represent our best intentions, which somehow get sidetracked as “real” life takes over and our time becomes filled with ticking items off “to do” lists and trying to keep our heads above water. If you’re an email marketer, [...]

Tweet{lang: ‘en-GB’}Early this year the DMA’s Legal and Best Practice hub and I published a whitepaper on Email Creative. It was never meant as a definitive guide to creating great email campaigns but more a collection of ideas to consider during the design process. The world of email is constantly changing both from the sender [...]