Tweet{lang: ‘en-GB’}A couple of weeks ago, before I flew to the States and entered into a turkey-induced coma, I shared with you some thoughts on five ways email marketing is thriving in a “mocial” world.  Well, as we all well know “thriving” doesn’t come without its fair share of challenges or effort. So, in that vein, [...]

Tweet{lang: ‘en-GB’}If we open an email it doesn’t necessarily mean we’re engaging with the message or the brand. That’s why it takes more than open and click rates to measure subscriber engagement, as Dr David Chaffey points out. As the year draws to a close, James Bunting does a spot of crystal ball gazing for us [...]

Tweet{lang: ‘en-GB’}In 2011 a study on how consumers interact with brands via email and social media was commissioned, which reminded me of the importance of digital marketers integrating their marketing channels effectively. Some key statistics were uncovered by the study, which marketers across Europe can capitalise on to interact and engage with their consumers within [...]

Tweet{lang: ‘en-GB’}The Email Marketing Council’s Legal Data & Best Practice (LD&BP) hub has been reviewing the current email marketing best practices document over the past few months, and the publication of a revised version is imminent. One of the things that the review process has identified is a need for more detailed guidance in certain [...]

Tweet{lang: ‘en-GB’}If you have read or listened to any commentary on email marketing in the past two years, you have most certainly witnessed some version of the now-popular script I call, “In Defence of Email Marketing”. The decrees from on high have repetitively predicted the imminent decline, or worse yet, the eventual death of email [...]

Tweet{lang: ‘en-GB’}I’ve been hearing the phrase email cadence a lot lately and its sometimes been confused with frequency. So let’s look at how frequency and cadence differ and how to set them. Ring-ring If you’ve not heard a traditional UK phone ring it sounds like this That’s a rhythmic pattern of 0.4s ring, 0.2s silence, [...]

Tweet{lang: ‘en-GB’}Deliverability remains one of the most discussed challenges in the field of email marketing, so I think it rightly deserves its place as the most written about and talked about area of the business for beginners and experts alike. As inboxes evolve and their sophistication continues to increase, new approaches to email marketing programmes [...]

Tweet{lang: ‘en-GB’}There are plenty of useful resources out there for learning about email marketing and you can read them to your heart’s content but sometimes, there’s no better way to learn than to get out there and get your hands dirty. But, rather than taking risks and pushing the envelope with your own monthly newsletter, [...]