Tweet{lang: ‘en-GB’}Join the DMA Email Marketing Council on November 22nd 2011, for the final breakfast seminar in our four-part Email Customer Lifecycle series at 15 Hatfields in London (map). In this series we have looked at list growth, conversion, retention and in this final seminar, sponsored by e-Dialog, we are concentrating on win-back. Register Now [...]

Tweet{lang: ‘en-GB’}As an email marketer, I’ve come to expect the unexpected. Something as arbitrary as the colour of a CTA button can boost your conversion rates. In this issue of Infobox, expert commentator Mark Brownlow helps you squeeze more out of an A/B subject line test, by testing other elements within your email. Guy Hanson [...]

Tweet{lang: ‘en-GB’}Due to the exponential growth of communication our day to day lives have become saturated with marketing messages. This makes it now so more important than ever for brands to create engaging, relevant email marketing strategies. Consumers are much more likely to shop online or send an email rather than use the phone. Therefore [...]

Tweet{lang: ‘en-GB’}One of the contentions that surround email marketing at the moment is the issue of when you retire an email address. Leading up to Christmas, when the heat is on, ambitious sales targets tempt even cautious marketers to push out the boat and send to everyone. If an email list is causing deliverability issues, [...]

Tweet{lang: ‘en-GB’}I grew up reading Dr. Seuss books and my favourite story happens to be “How the Grinch Stole Christmas.” I’m not a huge fan of the Christmas season, and I suppose that part of me secretly sympathizes with the Grinch’s refusal to make merry. There’s something about the irreverence of his all-consuming glee as [...]

Tweet{lang: ‘en-GB’}Needs you… Regular readers will know that the DMA Client Email Marketing Survey is an initiative undertaken by the Email Marketing Council and, more specifically, the Email Benchmarking hub, to complement the National Email Benchmarking Report.  The report provides email marketers with valuable research into the state of email, the latest challenges effecting the channel and perhaps more [...]

Tweet{lang: ‘en-GB’}The term spam trap gets used a lot in email marketing especially when talking about deliverability. They are difficult to spot, changing all the time and can seriously damage the reputation of the sender. Most large ISP’s and spam filtering companies use spam traps and the consequence of landing in the various traps differs. [...]