Is email getting the credit (budget) it deserves?
Posted by Tim Roe on September 5, 2011 , No comment
Tweet{lang: ‘en-GB’}There’s no doubt there is a change afoot in the email marketing industry. Despite  all the best practice mantras (“must segment more”, “this year we won’t look like spammers”) it is becoming plainly clear there is a divide growing between those who have stuck to their New Year resolutions and those who have not. [...]
Filed under : Acquisition, Best Practice, Conversion, Data Management, Deliverability, Frequency, General, Research, Segmenting, Strategy, Testing













