Tweet{lang: ‘en-GB’}On Thursday 6th October, the DMA hosts an event to mark the release of the DMA’s Email Tracking Study which asks consumers their views on the emails marketers are sending them and more. It is an invaluable insight into the state of the email marketing channel and let me tell you, the results this [...]

Tweet{lang: ‘en-GB’}Sponsorship is a fantastic way for email marketers to stand out from their competitors. If done strategically, sponsorship can not only generate significant leads, but can also provide a platform to showcase expertise and present client testimonials. In such a small market, sponsorship can be one of the most cost-effective ways to differentiate an [...]

Tweet{lang: ‘en-GB’}Last Tuesday the DMA Email Marketing Council held their third breakfast seminar in the popular four-part Customer Lifecycle series. The key topics were engagement and retention, with over 80 delegates the seminar programme hosted keynotes from sponsors Epsilon and case studies from Opodo and Hilton, as well as ‘How to’ presentations from Kath Pay [...]

Tweet{lang: ‘en-GB’}The four key eCommerce marketing trigger emails are; welcome, transaction confirmation, basket abandoned and ratings/review request. Of course there are other opportunities for trigger emails such as Birthday, back in stock emails, win-back and more, however those first four emails are the key emails to put in place before any others. Here I’m looking [...]

Tweet{lang: ‘en-GB’}Driving home last night, I saw a dead badger on the roadside, and I started ruminating on similarities between dead badgers and email marketing programs ! Not so much from the perspective of being a bit flat, somewhat run down, or showing the first signs of decay ( although all of those are potentially [...]

Tweet{lang: ‘en-GB’}Morrison’s have just finished running one of the best promotions I have seen. For those of you who missed it, it basically involved going shopping and for every £30 you spent you received a pack of Disney top trump cards. They also added in bonus products that when you purchased them you got an [...]

Tweet{lang: ‘en-GB’}Join us on September 20th, 2011 8:30  – 11.30am, for the third Breakfast Seminar in our four-part Lifecycle series, where we’re looking at List Growth, Conversion, Retention and Win-Back. Retention: Creating great conversations and winning loyalty Discover the best techniques for building loyal customers and increasing engagement with your database at this event, sponsored by email marketing [...]

Tweet{lang: ‘en-GB’}No matter how successful an email program, how engaging, relevant and timely you think your communications are, over time all email programs will have consumers who no longer want to interact with your brand. Some research suggests that up to 60% of the average consumer list will become inactive after 6 months. What you [...]