Tweet{lang: ‘en-GB’}As a consultant on the vendor side of the email marketing industry, I spend a considerable amount of time working with clients to create strategies for solving their email challenges. Whether those challenges are related to attribution, creative templates, acquisition, deliverability or any of the other numerous practices and processes the client is looking [...]

Tweet{lang: ‘en-GB’}Previously, I wrote an article about the number of different ways that common domain names get mis-spelt. In the case of “Hotmail”, I stopped counting once we got into three figures ! It was a tongue in cheek article, although it did have a serious point to make about the importance of list hygiene. [...]

Tweet{lang: ‘en-GB’}Editor’s note: This guest post is written by Jordie van Rijn, the founder of emailmonday. The use of email on mobile devices is growing. More and more people are reading personal and commercial emails on their smartphones while stuck in traffic, watching tv, or even during business meetings. Mobile email statistics say that you [...]

Tweet{lang: ‘en-GB’}Google recently announced it is to close the long running Google Friends newsletter. Launching in 1998, whilst Google was still on Stanford’s servers it has been delivered monthly. That is until now. From next month, the newsletter will cease to exist because subscriber numbers had stalled. But a wider look at Google suggests it [...]