Tweet{lang: ‘en-GB’}How do you decide on the test cell sample size for email splits tests? I’ve often seen discussion about it being important to get right, but seldom seen information on how to do that. If you’ve been waiting for an answer on how to pick test cell size then this post is for you. [...]

Tweet{lang: ‘en-GB’}Email marketers talk *a lot* about relevance and engagement. And rightly so. Email marketing, when done well, can deliver a personalised marketing message not achievable in any other medium. (No pressure, right?!?) But, as we all banter about personalisation, segmentation and targeting, we are too often failing to send the right signal to recipients. [...]

Tweet{lang: ‘en-GB’}As email has evolved as a channel, so has the role of the Email Marketer.  You now need to integrate your email campaign with your social strategy, check how your email is going to perform when viewed on a mobile device, remove recipients who haven’t opened in the last 6 months – the list [...]

Tweet{lang: ‘en-GB’}On Tuesday I attended the DMA’s latest Email Customer Lifecycle Series event focused on helping email marketers drive conversions, one of the most important metrics and the primary goal for many marketers using the email channel. Sponsored by Silverpop, the theme for the event was clearly one of encouraging marketers to take their email [...]

Tweet{lang: ‘en-GB’} Marketers are confining themselves when thinking of campaigns as either email or social. I believe the two can work together very well. Marketers can use the push power and ‘share-ability’ of email to drive social networking efforts; and then take advantage of their expanding online fan base to capture new email subscribers. Once [...]

Tweet{lang: ‘en-GB’}There have been many announcements over the last few months regarding the various types of inbox filtering being deployed by various webmail clients. At first they look pretty harmless, with the rules that the ISP’s intend to use ranging from the ambiguous, to the algorithmic detail. If you take the metrics that Google claim [...]