Tweet{lang: ‘en-GB’}In this month’s Infobox: Kath Pay of DM Inbox looks at 8 opportunities that are often missed in email marketing and how you can make sure you miss nothing. Do you have doubts about your existing ESP partner? James Bunting of Communication Corp shows what you should be asking to make sure they are [...]

Tweet{lang: ‘en-GB’}As a well-known sceptic of the less email = more revenue theory, I have always found it puzzling and somewhat insulting that members of the anti-frequency brigade assume that anyone who follows my advice will by definition simultaneously shut down their brains and start sending 100’s of completely pointless, ugly emails containing terrible offers [...]

Tweet{lang: ‘en-GB’}I recently attended the DMA’s Email Customer Lifecycle Breakfast Briefing with sponsors Silverpop and came away with some refreshing ideas about how to grow email lists. Working in sponsorship, accessing a list/audience is one of the vital benefits within a sponsorship proposal. Most often, the audience has not opted in to receive 3rd party [...]