Tweet{lang: ‘en-GB’}Benjamin Franklin certainly wasn’t talking about email deliverability when he said, “It takes many good deeds to build a good reputation, and only one bad one to lose it,” however this quote could easily apply to the factors impacting ISPs’ email filtering decisions. A recent Return Path study confirms that a marketer’s sender reputation [...]

Tweet{lang: ‘en-GB’}Join us for the second Breakfast Seminar in our four-part Lifcycle series, where we’re looking at List Growth, Conversion, Retention and Win-Back. Conversion: Create customers and advocates using email marketing Discover the best techniques for creating advocates and customers at this event, sponsored by email marketing experts Silverpop. Experts will show you how leveraging triggered [...]

Tweet{lang: ‘en-GB’}Football Manager, Kevin Keegan can (but doesn’t) claim to be a better manager than Bill Shankley based upon Management Win statistics.  (Shankly won 49.95% of his games as manager, while Keegan won 50.47% ). In a Digital world the volume and range of numbers can be used by Marketers in a variety of ways. If [...]

Tweet{lang: ‘en-GB’}Due to exceptionally good feedback in 2010, the Email Marketing Council decided to re-run the Email Customer Lifecycle series albeit with different speakers, case studies and content. So whilst the overall concept remains the same the content is completely different. In case you have never been to one of these events before the format [...]

Tweet{lang: ‘en-GB’}Frameworks have been used to structure thinking, people and process effectively in many different industries. I created the email hierarchy of needs framework to help breakdown email marketing into distinct key elements and have found it helpful when working with clients on their email marketing programmes. Its inspired in part by Maslow’s hierarchy of [...]

Tweet{lang: ‘en-GB’}There’s a famous proverb which suggests that to truly understand how people function, you should walk a mile in their shoes. I think this is something that applies to email marketing in a big way. To really be successful, marketers should put themselves in the shoes of their recipients. This will help understand what [...]

Tweet{lang: ‘en-GB’}My colleagues on the DMA Email Marketing Council and I have just published The Guide to Segmenting your Emails. So many of us within the email marketing industry see companies who send generic ‘one size fits all’ emails to their customers and feel compelled to advise them on how to do it better. How [...]

Tweet{lang: ‘en-GB’}Join us on June 15th, 6-8pm for the next in our Whitepaper events. At this evening event we are launching two new white papers by the DMA Email Marketing Council that will help you take your email marketing strategy to new heights, giving you valuable insights into how to test and segment your data. [...]