Online Trust Alliance releases security framework document

The Online Trust Alliance (OTA) has just released a Security by Design Framework which includes a  set of security best practices aimed at organisations that run “interactive messaging ecosystems”.

The eight-page framework document was created in response to recent high profile data breaches. Spearheaded by the OTA, it includes input from  industry organisations, service and technology providers and major brands. It aims to drive the message that security and privacy must be taken seriously – and immediately – and provides guidance for adopting effective security measures .  “As marketers are increasingly collecting sensitive and personal data, ‘security by design’ needs to become part of the industry’s DNA for every new service, feature and process,” said Craig Spiezle, Executive Director and President of the Online Trust Alliance.  “This collaborative effort demonstrates a commitment to online trust and confidence and the vitality of the internet.  The willingness of businesses to make systemic changes while recognizing their role as data stewards, demonstrates leadership and a commitment to self-regulation.  We call on all organizations to embrace these efforts and help put trust back in email.”

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Denise Cox

About Denise Cox

denise cox is Newsweaver’s Lead consultant. Newsweaver is a leading European email newsletter specialist and service provider, giving customers the email software and tools required to create emails that deliver results. denise has extensive knowledge in email from best practice and marketing know-how to content. In 1996 she formed her own email marketing agency. In 2000 she joined forces with Newsweaver. Since then denise has been providing practical consultancy and best practice guidance to the Newsweaver’s clients, enabling them to maximise their investment in email.

denise writes the email newsletter, “The Business of Email”- which has been publishing for over ten years. She also has an award-winning blog, “… email matters!”, and is a regular speaker at conferences and seminars, as well as conducting email marketing workshops throughout Europe. denise also contributes to a wide variety of publications around the world.

She was elected to the DMA’s Email Marketing Council in 2009. denise also serves on the Council's Partnership Hub and the Events & Communications Hub.