Tweet{lang: ‘en-GB’}The Online Trust Alliance (OTA) has just released a Security by Design Framework which includes a  set of security best practices aimed at organisations that run “interactive messaging ecosystems”. The eight-page framework document was created in response to recent high profile data breaches. Spearheaded by the OTA, it includes input from  industry organisations, service [...]

Tweet{lang: ‘en-GB’}Since 2007 I have been working with the DMA’s Email Marketing Council and specifically the Benchmarking Hub to produce the National Email Benchmarking Report.  The report surveys leading UK ESP’s to provide companies involved in email marketing with a reliable series of benchmarks to aid their planning and campaign management.  A whole host of [...]

Tweet{lang: ‘en-GB’}Sat working in the sun with two five year olds, playing in the shade under the table I was sat on. I was intrigued about the conversation that happened. Link; “why are these Army men red and Yellow?” Sunny; “They are funny and would get killed very quickly, everyone knows Army men should be [...]

Tweet{lang: ‘en-GB’}Last Thursday I presented the DMA Upwardly Mobile Webinar about the consumer charge to mobile and the impact on email. The session considered: Statistics charting the speed of change The amount of email use on different mobile devices The email activity on mobile devices by time of day Three key areas to factor into [...]

Tweet{lang: ‘en-GB’}It’s not often that anything to do with car road tax excites me but I quite like the fact that 2 weeks before your road tax expires a letter plops through the door with a nice little reminder about how much you need to pay for 6 or 12 months and a unique number [...]

Tweet{lang: ‘en-GB’}If you have an engaging email newsletter, it may provide a perfect platform to build a new revenue stream for your business. However, it is important to understand all the options in order to fully optimise these opportunities for your potential sponsors. In my last post ‘Email Newsletter Sponsorship: How to do it and [...]

Tweet{lang: ‘en-GB’}This week the European Email Vendor Features and Functions Guide is released. The second part of the two part guide that offers side-by-side comparison of in total 53 ESPs (email service providers) worldwide and the differences between email vendors is larger than expected. The first worldwide edition In a collaboration of Red Pill Email and Emailmonday, this [...]

Tweet{lang: ‘en-GB’}The DMA was very proud to be Media Partners with Fusion’s first event – and what an event it was! I must say that it certainly was one of the better events I’ve been to in awhile. Fantastic speakers,  excellent networking, great knowledge sharing, superb food and venue…. One of the keys to its [...]