Tweet{lang: ‘en-GB’}With addicted like behaviour millions of people are every day feverishly checking their inbox to get their fix of the latest offers. There is clearly a huge appetite for daily deals and the question is how to take advantage of this opportunity. Let’s look at what makes the Groupon daily ‘fix‘ work. Groupon, the [...]

Tweet{lang: ‘en-GB’}In the spirit of Red Nose Day—fast approaching on Friday, 18th March—I’ve been thinking about what makes email funny. Other than two great cartoons (see below), which I have tacked to my office wall, I couldn’t really come up with much. Instead, I’d like to use this post to expound on a few ways [...]

Tweet{lang: ‘en-GB’}The DMA, is very proud to be a Media Partner with The Fusion Marketing Experience and is offering a 30% discount on the registration price. Fusion stands for integrated, international and connected, like in fusion cuisine. With the taglines of ‘The New Marketing Cuisine’ or ‘How to cook up value for today’s gourmet customer’, Fusion Marketing [...]