Tweet{lang: ‘en-GB’} When Elizabeth Browning penned the immortal lines “How do I love thee ? Let me count the ways” in the mid-1800s, she had some fairly traditional answers in mind : “freely”, “purely”, and “with the breath, smiles and tears of all my life” provides you with the gist of what she was thinking. [...]

Tweet{lang: ‘en-GB’}Tips and Tricks to make your email marketing budget work harder and be more effective Thursday, 10th March 2011 3.30pm(UK) Email marketing is one of your most powerful online marketing tools. The Direct Marketing Association’s latest Benchmark Report found open and click rates for email campaigns seeing steady growth in 2010. But the rise [...]

Tweet{lang: ‘en-GB’}Evening Reception In a working day you send and receive on average 110 emails. This means your email campaigns need to be creative and delivered effectively. At this evening reception industry experts will present two new whitepapers, published by the DMA’s Email Marketing Council. Both papers offer guidelines and tips on how to create [...]

Tweet{lang: ‘en-GB’}In this month’s Infobox: What are the challenges facing email marketers? We look at the latest trends and developments, including hotmail Active Views, Facebook messaging and the surge in mobile browsing. Video is making a comeback this year. Find out what this means for email marketing and how to use video successfully in your [...]

Tweet{lang: ‘en-GB’}We’ve just released the latest in the DMA UK Email Marketing Council’s ongoing series of Benchmarking Reports. Two key findings: UK business’s are becoming more dependent on email to achieve their marketing goals, and there’s been a  huge shift towards social media integration with email. Here’s the full press release: 17 February, 2011 The latest [...]

The implications of recent Google whitepapers on how email is filtered is considered. Why have Google made this public and what can we learn?

After the email council has spent hours in the DMA offices at the monthly council meetings there is occasionally the need to move across the road to the pub where discussions (both email and non email related) can be quite interesting. One topic that came up is how quickly email marketing is still evolving. However it was also noted that some key fundamentals stay basically the same. The article below was first published in the DMA newsletters in 2008 (a million years ago in the land of digital) However nearly all the points still stand today.

Tweet{lang: ‘en-GB’}The first decade of the 21st century seems to have been characterised by talking heads declaring each year “the year of X”. We’ve had several “the year of mobile”, we’ve had the year of e-mail, the year of the app…the list goes on. However, I can honestly say that I’ve never heard anyone cite [...]