Those familiar with the original ‘Star Trek’ television series may be familiar with the following scenario; a previously un-seen character that happens to wear a red coloured uniform is amongst the first to be teleported from the Starship Enterprise to a new planet after the distress signals are heard on the bridge.

Tweet{lang: ‘en-GB’}Amazon released yesterday its new email service. For a miniscule USD 10c per thousand you can send your email marketing emails via Amazon’s sending infrastructure. Is it that easy? I hear you ask…No it isn’t. In fact it isn’t a service aimed for the regular small to medium business. Essentially what they are offering is [...]

Tweet{lang: ‘en-GB’}Nielsen Norman’s Email Newsletter Usability Report is out. You can read the Executive Summary here. Some of the key findings are as follows: Email newsletters invoke more emotional responses from users than websites. 69% of users said they look forward to receiving at least one newsletter Most said newsletters had become part of their routine Many users [...]

Tweet{lang: ‘en-GB’}When I wrote about Facebook Messages back in November, I closed the piece with the thought that it was really just another form of electronic mail. Or “email”, if you will. As such, it’s bound to live or die by the same rules. So we were a little disturbed to read this post talking [...]

Tweet{lang: ‘en-GB’}Virgin Blue has been fined AUD $100,000 for breaching the Australian Spam Act 2003, by continuing to send to recipients who have opted out. Over an 18 month investigation, it was found that in a 2 month period alone, they sent emails to 10,000 recipients who had previously opted out. Virgin Blue state the [...]

I know spam when I see it and this is the problem with the word. In general it is used to describe an unwanted email, but I think going forward we need to be much more precise in what we call spam.

Tweet{lang: ‘en-GB’}Now, not wanting to belabour the point, here are some interesting stats from Pingdom that show that not only is email is alive and kicking but is also growing – faster than social media. So just looking at users of email and the growth of email accounts within the past year here are some figures to [...]

Tweet{lang: ‘en-GB’}This week I have watched with interest as one of my colleagues on the Email Marketing Council asked a discussion board about innovation in email.  So far the group has remained fairly quiet. So when it came to writing this blog piece I thought I would challenge myself to come up with some innovative ideas [...]