Some people promote – the view that spam is anything that a person says is spam, even if the recipient double opted-in to receive that email from a well-known and respected company selling legal products or services. Dela Quist believes this is harming us all. he argues that we should educate consumers about the difference between us (legitimate companies with a reputation to uphold) sending you an email, whether you deem it to be relevant on the day or not and spam.

Tweet{lang: ‘en-GB’}Recently the lovely people at East Midlands Trains invited me to an evening of fine food, champagne and classical music (as a result of way too much train travel from Sheffield to London in the last 10 years). Now I like a nice free meal, love champagne and classical music, although not all my [...]

Tweet{lang: ‘en-GB’}To many privacy is dead. We live in a world that is open, barriers have been dismantled: – you can get information about anything and everything – you get served recommendations based on previous purchases and what others similar to you have searched for – we’re all broadcasters in our own right, the technology [...]

Tweet{lang: ‘en-GB’}Given that we are now well into the festive period, I thought that I’d put a seasonal spin on this blog, and have a look at how email marketers tap into the Christmas spirit. I took a look at the thousand-odd marketing emails that I’ve received since the beginning of October, and run some [...]

Tweet{lang: ‘en-GB’}One of my favourite things about Christmas is watching the film “A Christmas Carol” based on the Charles Dickens classic of the same name. While there have been many film versions over the years, I’m partial to the 1951 version directed by Brian Desmond Hurst, which was always shown on TV on Christmas Eve [...]

Are you human? The chances are you have made a mistake before, I know I certainly have. Remember- no one wants to make a mistake, but it’s how you react to the mistake that makes all the difference. This post looks at some of the different approaches to managing a mistake in your email campaigns.