The external environment and events can provide relevance too. In this post an email example is reviewed which was sent intelligently.

Tweet{lang: ‘en-GB’}If you are an SME B2B, or communicate with this sector, you’ll want to attend this DMA UK event. The report will be launched and available to attendees. (Findings include “marketing by email is now a firm favourite”). UK SME Tracking Study Launch, London, Wednesday, 24 November, 5.30pm – 8.30pm You are cordially invited [...]

Tweet{lang: ‘en-GB’}On Monday Facebook introduced new communication channels for its users – including the offering of a @facebook.com email address. How will this affect email marketing? Here’s a round up of articles: Return Path: “10 Ways for Email Marketers to Survive Facebook Messages“ Mark Brownlow: “Actually, Facebook changes everything (and nothing)” Dave Chaffey: “5 Implications [...]

Tweet{lang: ‘en-GB’}Providing a quick, hassle-free exit for those who want to opt out of an email campaign is a vital part of the customer relationship. A study by Marketing Sherpa found the ‘30% of all respondents said they used the report spam button ‘often’ or ‘very often’, a damaging fact for marketers so making the [...]

Tweet{lang: ‘en-GB’}You’ve no doubt seen the little brown boxes packed with healthy nibbles being delivered to colleagues around your office from graze.com. When I saw a free box offer code on a friend’s Twitter stream, I thought I’d give it a try. On clicking through and signing up on the very easy to use site, [...]

Tweet{lang: ‘en-GB’}In this month’s Infobox: • Mark Brownlow of Email Marketing Reports considers when it’s time to change the design and format of emails • Jonathan Burston of CACI explains why, in the build up to the festive season, that it pays to remember that customers are for life – not just for Christmas • [...]

Tweet{lang: ‘en-GB’}Go ahead and look at your recipients based on how they signed up for your messages. Looking at the different metrics – open, click, conversion – over an extended period, say 3 months or 6 months usually makes for interesting reading, allowing you to quickly identify whether one or two of your sources for [...]