Tweet{lang: ‘en-GB’}As an American living in the UK for almost three years, I feel I have earned the right to lament over a few things. The weather, certainly. Tube strikes, occasionally. The political and economic climate, most definitely. However, what I miss the most is candy: Halloween candy to be exact. Every year when the [...]

Tweet{lang: ‘en-GB’}The name we give to our mistakes according to Oscar Wilde. But how often do email marketers have or maybe more importantly take the chance to learn from their “less succesful” campaigns? We all receive daily emails which, if we open them, and analyse them we can speculate what they have or haven’t done or what could be done [...]

Tweet{lang: ‘en-GB’}Very sadly our colleague David Hughes passed away during the night of October 19th. David was a very talented and well known digital marketer and trainer. He was a friend to his clients, colleagues and students and touched all who knew him with his witty sense of humour and kindness. We’ve set up a [...]

Tweet{lang: ‘en-GB’}While the importance of email in the marketing mix is widely accepted, we speak to many practitioners that sometimes feel they don’t quite get the support and backing they deserve. Therefore, the role of the email marketer can be a tough one. On the other hand, there are now some large communities of emailers [...]

We look at the fundamentals of what makes a communication channel work and the criteria needed for a new channel to be adopted, to give insight into how social and email will live together.

Tweet{lang: ‘en-GB’}In this month’s Infobox: Alchemy Worx’s Dela Quist considers email’s strengths over social media Simone Barratt of e-Dialog International explains how to instil customer loyalty through better communication Acxiom’s Matt Simons states why we should like BabyCentre.co.uk’s campaign For DMA members only, we publish the Retail Email Guide to the Holiday Season We’d also [...]

Tweet{lang: ‘en-GB’}I received an email appeal from Blue Cross, the animal welfare charity this week. They were launching their 2010 Xmas catalogue, and it was the usual combination of fluffy kittens, beseeching brown eyes, and the un-missable opportunity to send “Merry Meerkats” Christmas cards to all of my friends and family this year! However, my [...]

Tweet{lang: ‘en-GB’}Como, Italy – Cortina D’Amprezzo, Italy Our commitment to waging the War on Spam, and raising money for charity along the way, was severely put to the test on day three of the Scally Rally 2010. For those of you who’ve yet to catch my first two blogs, I’ve taken to the open roads [...]