Tweet{lang: ‘en-GB’}Basel, Switzerland – Como, Italy Day two of my epic journey across Europe to raise money for charity and perform my tour of duty in waging the War on Spam in the name of email marketing best practice commenced with an inauspicious start. Waking early, my fellow Spam Busters from Pure 360 and I [...]

Tweet{lang: ‘en-GB’}Okay, so this is not your typical EMC blog. The reason being is that I’m writing this entry sat in the back of a battered old Citroen that barely scraped through its MOT and is spray painted with graffiti. Why I’m sat here is a good question. Have you ever heard of the Gumball [...]

Tweet{lang: ‘en-GB’}The debate between if social media has killed email or not is fairly well documented. However this is mainly done by people who are working in email marketing or some sort of marketing arena that needs email or social marketing. Even at push, users of email and social media in the 30+ age group [...]

Tweet{lang: ‘en-GB’}Due to the exponential growth of communication our day to day lives have become saturated with marketing messages. This makes it now so more important than ever for brands to create engaging, relevant email marketing strategies. Consumers are much more likely to shop online or send an email rather than use the phone. Therefore [...]

Tweet{lang: ‘en-GB’}For me, the rate of innovation within digital marketing is one of its greatest appeals. Whether it’s the introduction of new technologies, marketing approaches or resulting changes in consumer behaviour, change is a constant challenge.  The annual UK DMA National Client Email Marketing Report provides marketers with a valuable resource to share the latest challenges and opportunities from Email communications. The [...]

Flybe investment email creative and content review. How it failed to think about the customer.

Tweet{lang: ‘en-GB’}‘Relevancy is king’. I’m sure many of you share this ethos when it comes to your email marketing, because it is absolutely key to driving greater engagement between your customers and your email program. The more targeted and relevant content is, the higher the opens and clicks. In studies of our clients’ programs at [...]

Tweet{lang: ‘en-GB’}It’s not always easy coming up with ideas for blogposts -sometimes inspiration can take a little gentle encouragement to show its face.  On this occasion, it was a piece comparing email marketing to making love with a beautiful woman.  Naturally, my thoughts turned to religion. At the time, the Ten Commandments caused quite a [...]