Tweet{lang: ‘en-GB’}With Google’s new Priority Inbox Gmail feature being released to users over the next week or so, the landscape for email marketers just changed. The cute video Google has put together (see it here), nicely shows the different levels of emails users can receive – spam, marketing emails and emails from friends and family [...]

Tweet{lang: ‘en-GB’}Tomorrow Gmail will be launching its new Gmail Priority Inbox – where it sorts your emails for you and prioritises your emails based on what you read and what you reply to. Gmail has always had a very intelligent spam filter which you can teach so it learns what you consider to be jnk [...]

Tweet{lang: ‘en-GB’}Email errors can be  a turnoff – don’t let mistakes affect your response Even in the age of textspeak, instant messaging and social media chitchat, people still care about quality control in communications of an even slightly more formal nature. They may write “lol” and “CU tonite @ 8” on facebook or their mobile, [...]

Tweet{lang: ‘en-GB’}Here’s a question to pose to anyone who still thinks social media will bring about the death of email. If that statement were true, then why are social media companies increasingly focused on improving their email deliverability? The answer of course is that email is essential for the growth and profitability of social networks. [...]

Tweet{lang: ‘en-GB’}The summer holidays are upon us; a time where people slow down and kick back, enjoying the (for the most part) warm evenings. For marketers, on the other hand, connecting to the customer on their leisure time is ideal for taking our messages to them in a personal fashion. The surge of social media [...]

Not following email best practice can be the right thing to do. We look at what makes best practice and why it should sometimes be ignored.

Tweet{lang: ‘en-GB’}When it comes to using Social Media for marketing, the words “relationship” and “conversations” often come to mind. This is of course no different to the approach of the best email marketers. They understand the need to deliver content that builds a relationship and maintains engagement over time. In the same way that people [...]

The plot of the science fiction film ‘Inception ‘centres on the interesting concept of planting ideas in the dreams of the unwitting dreamer, the objective being that so that when the ‘dreamer’ awakens the idea is freshly planted in the subconscious.