Tweet{lang: ‘en-GB’}I’m always on the look out for examples of good practice in email marketing. So when I visited my local Makro cash & carry store to top up the office coffee and biscuit supplies, I was pleased to find an in store campaign to grow email subscribers. In this post I’m looking at what [...]

Tweet{lang: ‘en-GB’}It will come as no surprise to the majority of those reading this that I fervently believe in the mutli-channel approach and the importance of tying in a retail marketing campaign through e-mail, the check-out, catalogues…basically at every step on the customer lifecycle. The trouble is, many bricks and mortar retailers are still resisting [...]