Election fever seems to be in the air. No sooner does the DMA Email Marketing Council announce the results of its own election, than Gordon Brown dissolves parliament and fires the starter pistol for the 2010 general election.
As the country waits with baited breath to see if there will be a change at the top, the EMC can now reveal that it has a new chairman. Richard Gibson was the first past the post in a hotly contested election after former chairman Chris Combemale stepped down from the role. Richard is a longstanding member of the EMC and has been closely involved with many of the council’s successful initiatives over the past few years, not least the quarterly Email Benchmarking report.
Richard’s experience will be invaluable as the EMC faces a packed agenda. A white paper on deliverability; new best practice guidelines; a glossary of email marketing terms and definitions; and the Council’s first Client Email Report all promise to keep Richard and the EMC members rather busy over the next 12 months. Infobox will of course keep you updated on their progress.
In this month’s Infobox Riaz Kanani of Silverpop looks at what email marketers can do to get more bang for their clients’ buck; The Database Group’s Guy Hanson explains why email marketing data can yield interesting consumer behavioural insights; in Campaigns We Like Return Path’s Richard Gibson tells us what impresses him about ING Direct’s reminder campaign; in the Special Report for DMA members’ eyes only, Chad White of Smith-Hanson explains why B2C marketers are failing to address some rendering issues.
This month’s articles:
Rise Above the Noise: Email Marketing Tactics That Get Attention and Results: Riaz Kanani, Silverpop
Insights all around us: Guy Hanson, The Database Group
Campaigns We Like: ING Direct : Richard Gibson, Return Path
Special report: B2C marketers failing to address some rendering issues: Chad White, Smith-Harmon. (For DMA Members Only)
Read the entire issue of Infobox
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