« “Email marketing’s £500,000 Monetary Penalty” | Infobox April 2010 | Rise Above the Noise: Email Marketing Tactics That Get Attention and Results »
Posted by Denise Cox on April 7, 2010
March 2010: Legal firm Osborne Clarke reports on a verdict in Germany in which the CEO of a travel company was personally responsible to ensure that each individual on a database of email addresses had explicitly given his prior consent to receiving marketing emails. Osborne Clarke reports that this new legal assessment will lead to changes in the scope of personal liability. The case coincides with the EU Commission’s plans to strengthen enforcement of EU email laws. (read more – requires free registration)
Our bloggers
Follow us
Photostream
|
|
|
|
|
|
|
|
|
Pingback: » Urteil “Geschäftsführer haftet persönlich für Adressen” kursiert… | optivo E-Mail-Marketing-Blog