Tweet{lang: ‘en-GB’}The DMA’s recently released Deliverability White Paper is full of relevant and useful information for any marketer who has experienced problems reaching the inbox. In fact, it’s likely that 15% of permission-based commercial email messages in Europe are being routed to the junk, bulk or spam folders or being blocked all together, according to [...]

Tweet{lang: ‘en-GB’}I recently saw the chart below from Morgan Stanley showing that social networks have now overtaken email in terms of usage and total users. Now whilst the global number of users does not look very accurate (See Return Path’s post here for a good look at why); I think a useful takeaway is the [...]

Tweet{lang: ‘en-GB’}Too often, email marketers get fixated on measuring benchmarking and improving the open and click rates of their email campaigns. But the problem with that is open and click rates are only symptoms of what is actually going on and tell you very little about the cause. As an exercise we looked up the [...]

Tweet{lang: ‘en-GB’}Its common sense, don’t make it hard for customers to do what you want them to do. Yet that’s what I see happening all too often with online forms. They are not always as helpful and friendly as they could be. After all, nobody likes filling in forms, nobody starts their day hoping for [...]

Tweet{lang: ‘en-GB’}In December we conducted our Annual E-Mail Attitudes Research to establish how general consumer attitudes to email have changed in the last year. We expected to see change in email perception, especially given the growing feeling that control of content is the entitlement of the masses, however, what we received back from the research [...]

Tweet{lang: ‘en-GB’}Election fever seems to be in the air. No sooner does the DMA Email Marketing Council announce the results of its own election, than Gordon Brown dissolves parliament and fires the starter pistol for the 2010 general election. As the country waits with baited breath to see if there will be a change at [...]

Tweet{lang: ‘en-GB’}March 2010: Legal firm Osborne Clarke reports on a verdict in Germany in which the CEO of a travel company was personally responsible to ensure that each individual on a database of email addresses had explicitly given his prior consent to receiving marketing emails. Osborne Clarke reports that this new legal assessment will lead [...]

Tweet{lang: ‘en-GB’}As a headline it would surely grab the attention. From Tuesday 6th April 2010 the Information Commissioner is now able to issue Monetary penalty notices up to £500,000 where companies persistently contravene the Data Protection Act. Statements such as “I am trying to raise awareness not revenue” from Chris Graham, the Information Commissioner, suggest the probability [...]