Tweet{lang: ‘en-GB’}It was birthday a couple of weeks ago and imagine my surprise when I received a birthday email from a high street store that also operates a mail order catalogue. Well when I say birthday email it wasn’t really a card in the form of an email, but rather a marketing email. Now it [...]

Tweet{lang: ‘en-GB’}The DMA are running a series of events around the email customer lifecycle. The latest on ‘conversion’ was so popular that even after finding a bigger venue the next one’s over half booked after just a week! If email marketing is your thing and you want to attend the next one then I’d get [...]

Tweet{lang: ‘en-GB’}When done correctly, email surveys are an easy and cost-effective way to gather information that you can use to inform the content of future mailings, make business decisions and build stronger relations with customers. But if not handled correctly the results can be very disappointing – and even return inaccurate data. I’ve come across [...]

Tweet{lang: ‘en-GB’}We are currently working on the 2010 instalment of our annual email benchmark study, Hitting the Mark. I was therefore particularly interested to see a great example of an email that was sent from STA travel to an Australian friend of mine who has just been to stay over here in the UK. [singlepic [...]

Tweet{lang: ‘en-GB’}In this month’s issue of Infobox, Stephanie Miller addresses some of the reasons why good email gets marked as bad.  Even the most respected brands have some email message blocked by the spam filters – in fact, about 15 to 20% of permission-based, legitimate email marketing never reaches the inbox*. The ISPs like Yahoo!, Gmail, [...]

Tweet{lang: ‘en-GB’}While the date has yet to be set for the forthcoming general election, all political parties are gearing up to campaign in what promises to be the most closely contested general election in years. As the Obama presidential campaign in 2008 showed, the difference between winning and losing could come down to which candidate [...]