Email Marketing Blog

Facebook has recently announced that businesses with applications on the social network will soon be able to ask users for their email address and permission to contact them directly:
“We’re excited to announce that you will soon have the ability to ask users for their primary Facebook email addresses, providing you with a direct channel to [...]

Recent research published by the DMA highlighted a statistic that we in the email marketing sector should draw great strength from: consumers prefer to receive direct marketing messages via email rather than any other channel.
Of the 1,367 consumers interviewed for the 2009 Marketing-GAP Tracking Study, conducted by online market research company fast.MAP and the DMA, [...]

Now in its fourth year, the National Client Email Marketing Report is the most widely read and distributed of all EMC reports. Over 150 marketers completed the 2009 survey and with the support of a media partner, New Media Age, we are aiming to increase this to over 200 in 2010.
For the 2010 report there [...]

 Many years ago, I read a short story by legendary Sci-Fi author Arthur C. Clarke called “The 9 Billion Names of God.” The story revolved around an order of Tibetan monks, who had determined that there were 9 Billion possible variations on how to write the name of God and, that once this task had [...]