Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry’s second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has been most impressive is how sophisticated the medium has become in such a short period of time. What the digital world will look like ten years hence is anyone’s guess, but I’m confident that the next decade will see email marketing continue to be at the forefront of marketing innovation.

This month, Infobox features articles on how the ’spray and pray’ approach used by some email marketers needs to be retired and make way for the three Ts: tailored, targeted, timely; taking a level-headed approach to integrating email  with social media marketing; and a case study on how Apple uses email to effectively up- and cross-sell.

Don’t forget that we’d also like to see you in the real world at our series of Email Customer Lifecycle seminars during 2010. On 3 March, we’ll be looking at conversion – how to earn that click and open and drive revenue. Tickets for the first Lifecycle sold out, so to guarantee your seat today, please make your booking here.

The 3 T’s – Tailored, Targeted, Timely by Jonathan Burston

Email as a social stepping stone by Simone Barratt

Campaigns we like: Apple by Tink Taylor

Read the full issue of Infobox here