Tweet{lang: ‘en-GB’}When the lead goes cold – what to do with inactive e-mail segments The festive season is here again and the ‘inbox’ is bursting with invitations and enticing offers from a wide variety of email marketers.  As the number of shopping days diminish and the pace of life, for the consumer, intensifies the easy [...]

Tweet{lang: ‘en-GB’}With another Royal Mail strike looming just as the busy shopping season gears up, it’s understandable for retailers to be in a bit of a panic. Having signed off months ago on glossy Christmas catalogues, marketing managers will be left wondering when customers will actually see the results of their hard work (and high printing [...]

Tweet{lang: ‘en-GB’}Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing. This month, Infobox features articles on whether [...]

Tweet{lang: ‘en-GB’}Popular opinion states that an unopened email means your subscriber is disengaged and uninterested in making a purchase – we disagree. Unopened email communications have a tangible impact on brand awareness and can lead to purchase activity across all channels. How? That’s the subject of an article in published the latest edition of Email-Worx [...]

Tweet{lang: ‘en-GB’}In many cases, businesses earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year combined! Although the busy period may start in late November, customers are already starting to think about what to buy well in advance. Email is a great way to remind them about products [...]

Tweet{lang: ‘en-GB’}Here’s the fourth and final installment of the Legal & Best Practice Hub on Metrics and their meaning. What we’re hoping is to gain your feedback and comments. This week we’re looking at External Monitoring and Strategic metrics: External Monitoring 1. Authentication Definition: A process that verifies an email sender’s identity. 2. Deliverability Definition: [...]

Tweet{lang: ‘en-GB’}  A/B split testing is an essential part of any marketer’s tool box and is particularly great for email because it’s quick and easy – however the temptation is to act on results too early. Typically, A/B split testing is done by isolating two small groups of around 5% of your list and sending [...]